I Started a Company to Fix a Blind Spot in Racing.
I started Vantage. Motorsports Event Analytics to fix a blind spot in racing.
In this industry, some teams have entire departments dedicated to proving their value—brand consultants, media firms, analysts, PR reps.
Most don’t.
They’re not “small teams.”
They’re under-supported teams.
And they’re everywhere—from IMSA and F4 to SCCA and regional sports car efforts. Grinding just as hard. Drawing real fans. Delivering real value.
But when it comes time to show the business case to sponsors, investors, or partners… they’re stuck without the tools.
Vantage. MEA exists to level that playing field.
We help teams, drivers, sponsors, and promoters quantify their event presence and social impact—on the ground and online. We track audience metrics, map fan behavior, and help you tell better stories using the kind of data decision-makers understand. Not vanity stats—actionable evidence.
This company was born out of frustration.
Not from the outside—but from inside the paddock.
Where did it start for me?
I raced karts growing up, but my connection to motorsports runs deeper. My grandfather led motorsports at Firestone as VP of Marketing. I wasn’t around back then, but my dad grew up going to the track with him—and it became a family thread. Mid-Ohio was an hour from home. Watkins Glen. Road America. I was hooked on the atmosphere—the noise, the tension, the stories.
At LSU, while studying International Trade & Finance, I joined our Formula SAE team. By sophomore year I was President, and spent three seasons rebuilding operations, chasing sponsors, and keeping the program alive.
We weren’t chasing lap times.
We were chasing survival.
That’s where I learned what racing actually runs on:
Sales. Data. Storytelling. Negotiation. Value creation.
I always loved driving. But I became obsessed with the engine behind the sport—the messy, high-stakes business side that decides who makes it and who doesn’t.
Vantage. MEA is my answer to that.
Built for those doing real work without the resources to prove it.
Built to close the gap between value delivered and value recognized.
We’re here to fix that—with data, with tools, with ruthless clarity.
This isn’t a passion project.
It’s a mission.
To level the track—not with hype, but with proof.
🏁📊 Let’s get to work.
#ProveYourVantage
Vantage. Motorsports Event Analytics levels the track for high-potential U.S. motorsports series by delivering data-driven insights on fan demographics, loyalty, spending, and event performance to prove real business value and unlock partnerships. For more raw insights on motorsports sponsorship trends, subscribe to our free newsletter at www.vantagepointmea.com. Unlock the data that drives wins.
