Latest
12
May
Throwback Weekends Drive 32% Merch Growth & Record Crowds
Throwback weekends are delivering proven results for motorsports series: 32% merchandise revenue growth, record on-site attendance, and higher digital engagement. Data from 2025-2026 shows heritage-themed events create reliable sponsor ROI and tangible fan growth in a volatile broadcast market.
6 min read
28
Apr
Golden Age of Endurance Racing Loses Yet Another Manufacturer as Acura Pauses GTP Program
Acura will pause its factory GTP program in the IMSA WeatherTech SportsCar Championship after the 2026 season. The announcement comes days after Meyer Shank Racing’s No. 93 Acura ARX-06 victory at the Acura Grand Prix of Long Beach.
7 min read
21
Apr
Porsche Penske’s Apple Music Livery Unlocks New Sponsor ROI in Racing’s Renaissance
Porsche Penske Motorsport has unveiled a striking one-off Apple Music livery on its two Porsche 963 prototypes for the Acura Grand Prix of Long Beach. The special livery extends their seven-year automotive partnership with Apple Music into a high-visibility track activation.
6 min read
14
Apr
GT3 Revival Series Opens with 31-Car Grid at Paul Ricard
The GT3 Revival Series launched its 2026 season at Circuit Paul Ricard with a competitive 31-car grid featuring nine manufacturers.
6 min read
07
Apr
Lola Launches Limited 16-Car T70S Continuation Series
Lola Cars has started production of exactly 16 continuation T70S models, split between track-focused T70S and road-legal T70S GT variants. This exclusive limited drop uses heritage IP to turn collectors into investors while funding a full factory revival.
5 min read
02
Apr
Lamborghini €3.2B Record Year Meets First In-House GT3
Lamborghini achieved its strongest financial year with €3.20 billion in revenue in 2025 while preparing its first-ever fully in-house GT3 race car. Set to debut at Sebring, the program highlights the proven link between factory racing and enhanced supercar brand value and sales.
5 min read
31
Mar
SRO Partners with CieloVision for AI-Powered GT Monetization
SRO Motorsports America has partnered with CieloVision to integrate AI-powered spatial intelligence into GT events. The collaboration delivers new interactive fan experiences and data-driven revenue streams for 2026, building on 40% digital growth in 2025.
7 min read
19
Mar
Penske's Desert Double Drives Record IndyCar Views
The 2026 NTT IndyCar race at Phoenix Raceway averaged 1.247 million viewers, showcasing untapped revenue from multi-series alignment. Roger Penske's integration of IndyCar and NASCAR in the "Desert Double" weekend leveraged cross-promotions, boosting economic synergies and sponsor appeal.
6 min read
17
Mar
Why Fan Criticism Over New 2026 Regs is Exposing What's Wrong with Formula 1
Fan criticism of Formula 1's 2026 regulations exposes vulnerabilities in the sport, torn between corporate agendas and its passionate core. Feedback highlights short-term gains risking long-term economic threats, with drivers and fans lamenting a shift from pure competition to energy management.
6 min read
12
Mar
Aston Martin F1 Hit by Severe Vibration Issues
Aston Martin's 2026 F1 car is plagued by vibrations from its new Honda power unit, capping Fernando Alonso at 25 laps and Lance Stroll at 15 to avoid nerve damage risks. This reveals key safety and performance issues in F1's ground-effect rules.
5 min read