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21
Aug
NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

Once hailed as NASCAR’s great equalizer, the Gen 7 car initially delivered unprecedented parity. But mid-2025 data shows a shift—fewer unique winners, rising dominance, and growing questions about whether competitive balance is slipping away.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read
14
Aug
Value-Aligned Sponsorships: How Non-Profits Like YoungLife Reach New Fan Demographics

Value-Aligned Sponsorships: How Non-Profits Like YoungLife Reach New Fan Demographics

Faith-based non-profits like YoungLife are reshaping motorsports sponsorship by reaching youth and value-driven fans that traditional brands often miss.
7 min read
12
Aug
Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox’s $135M stake in IndyCar is more than a cash infusion—it’s a broadcast-backed bet on long-term fan growth. Viewership is up 31%, and the media model is shifting. Here’s why this deal could reshape open-wheel racing in the U.S.
6 min read
07
Aug
The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

Mid-tier SRO teams are scaling up in 2025, with two-car entries jumping 25%. This signals a strategic shift as budget-conscious teams chase visibility and ROI.
5 min read
05
Aug
Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech brands aren’t just entering Formula 1—they’re reshaping it. With $500M in investment and Revolut taking title rights at Audi F1, 2025 signals a power shift in how sponsorship value is built, measured, and monetized on the grid.
6 min read
31
Jul
Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Mid-pack SRO cars were shown on screen 18% longer than pole sitters at Sonoma 2024. This article unpacks how sponsor ROI hides in plain sight.
6 min read
14
Jul
I Started a Company to Fix a Blind Spot in Racing

I Started a Company to Fix a Blind Spot in Racing

I started Vantage. Motorsports Event Analytics to fix a blind spot in racing. In this industry, some teams have entire
4 min read