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Economics

14
Oct
Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop

Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop

Porsche’s 67% profit decline and WEC exit mark a major endurance racing pivot. Redirecting $98.7M to IMSA signals a strategic move toward cost-efficient markets as global pressures reshape motorsports economics.
6 min read
02
Oct
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
7 min read
30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
25
Sep
Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s €4.2B MotoGP acquisition signals a shift in U.S. motorsports economics. With 2B annual fan impressions and a $400M revenue target by 2027, MotoGP is set to follow Formula 1’s rapid expansion under Liberty’s strategy.
5 min read
11
Sep
Private Equity Eyes Supercars Championship in 15% Growth Push

Private Equity Eyes Supercars Championship in 15% Growth Push

Private equity is accelerating into motorsports, with valuations climbing 15% annually across PE-backed teams. Australia’s Supercars Championship is emerging as a prime target, combining regional dominance with scalable global potential.
5 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
28
Aug
Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Motorsports fans are fueling a premium boom: 47% say they’ll pay more for luxury experiences, far above the general U.S. rate of 28%. From F1’s Paddock Club to trackside suites, fan engagement is proving to be one of the strongest drivers of high-value hospitality spending in 2025.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read