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Event Strategy

09
Sep
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read