Sign in Subscribe

IMSA

09
Sep
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns.
5 min read
28
Aug
Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Motorsports fans are fueling a premium boom: 47% say they’ll pay more for luxury experiences, far above the general U.S. rate of 28%. From F1’s Paddock Club to trackside suites, fan engagement is proving to be one of the strongest drivers of high-value hospitality spending in 2025.
6 min read
26
Aug
IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA’s social media engagement skyrocketed 160% year-over-year in early 2025, revealing how viral, high-impact posts now outperform traditional volume-driven strategies. The data points to a shifting motorsports playbook where quality and shareability matter more than sheer output.
7 min read