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IndyCar

16
Oct
IndyCar’s $7M Driver Deals Show Power of Personal Branding

IndyCar’s $7M Driver Deals Show Power of Personal Branding

Colton Herta’s $7M contract and 2026 F1 move highlight how personal branding drives IndyCar’s evolving economics. As athletes turn influence into leverage, branded drivers attract bigger deals, higher sponsor value, and reshape motorsport’s transfer market.
5 min read
12
Aug
Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox’s $135M stake in IndyCar is more than a cash infusion—it’s a broadcast-backed bet on long-term fan growth. Viewership is up 31%, and the media model is shifting. Here’s why this deal could reshape open-wheel racing in the U.S.
6 min read