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Sep
Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027
Liberty Media’s €4.2B MotoGP acquisition signals a shift in U.S. motorsports economics. With 2B annual fan impressions and a $400M revenue target by 2027, MotoGP is set to follow Formula 1’s rapid expansion under Liberty’s strategy.
5 min read