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Motorsports Business

14
Oct
Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop

Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop

Porsche’s 67% profit decline and WEC exit mark a major endurance racing pivot. Redirecting $98.7M to IMSA signals a strategic move toward cost-efficient markets as global pressures reshape motorsports economics.
6 min read
09
Oct
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
7 min read
07
Oct
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
7 min read
02
Oct
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
7 min read
30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate

Stroll’s $68M Aston Martin Boost: Family vs Corporate

Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
11
Sep
Private Equity Eyes Supercars Championship in 15% Growth Push

Private Equity Eyes Supercars Championship in 15% Growth Push

Private equity is accelerating into motorsports, with valuations climbing 15% annually across PE-backed teams. Australia’s Supercars Championship is emerging as a prime target, combining regional dominance with scalable global potential.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read