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Motorsports Business

05
Aug
Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech brands aren’t just entering Formula 1—they’re reshaping it. With $500M in investment and Revolut taking title rights at Audi F1, 2025 signals a power shift in how sponsorship value is built, measured, and monetized on the grid.
6 min read
31
Jul
Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Mid-pack SRO cars were shown on screen 18% longer than pole sitters at Sonoma 2024. This article unpacks how sponsor ROI hides in plain sight.
6 min read
14
Jul
I Started a Company to Fix a Blind Spot in Racing

I Started a Company to Fix a Blind Spot in Racing

I started Vantage. Motorsports Event Analytics to fix a blind spot in racing. In this industry, some teams have entire
4 min read