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NASCAR

17
Feb
How NASCAR’s Chase Format Return Could Reshape 2026 Sponsorship and Revenue

How NASCAR’s Chase Format Return Could Reshape 2026 Sponsorship and Revenue

NASCAR’s return to the Chase format in 2026 is already fueling momentum ahead of the Daytona 500. With a simplified championship structure and teams leveraging AI for performance gains, the shift could boost fan engagement and strengthen sponsor valuations.
6 min read
03
Feb
General Tire Extends ARCA Partnership Through 2026: What the Deal Really Unlocks

General Tire Extends ARCA Partnership Through 2026: What the Deal Really Unlocks

General Tire has extended its exclusive ARCA Menards Series partnership through 2026. While the deal secures supply and brand continuity, its real value lies in how racing data is — and isn’t — being monetized across a motorsports industry growing at nearly 7% annually.
6 min read
20
Jan
Offseason Undercurrents: 10 Key Developments You Might Have Missed in Motorsports

Offseason Undercurrents: 10 Key Developments You Might Have Missed in Motorsports

The 2025–26 motorsports offseason delivered more than headline announcements. Across F1, WEC, IMSA, NASCAR, IndyCar, rally, and GT racing, quieter regulatory, financial, and competitive shifts are already reshaping how teams, series, and manufacturers approach the 2026 season.
10 min read
16
Dec
NASCAR Settles Antitrust Lawsuit After $1.06B Underpayment Reveal

NASCAR Settles Antitrust Lawsuit After $1.06B Underpayment Reveal

NASCAR has settled its antitrust lawsuit after testimony revealed $1.06B in underpayments to chartered teams from 2021–2024. The agreement introduces permanent evergreen charters, expanded revenue sharing, and new IP rights to strengthen long-term team stability.
7 min read
25
Nov
NASCAR Teams Lost $2.2M Per Car in 2024: Lawsuit Data Exposes Deep Financial Strain

NASCAR Teams Lost $2.2M Per Car in 2024: Lawsuit Data Exposes Deep Financial Strain

Court filings from the 2025 NASCAR antitrust lawsuit reveal teams lost an average of $2.2M per car in 2024, exposing structural cost issues and profit disparities amid escalating Next Gen era expenses.
8 min read
11
Nov
NASCAR’s $7.7B Media Shift: How Multi-Race Championships Could Drive 25% Engagement Growth by 2027

NASCAR’s $7.7B Media Shift: How Multi-Race Championships Could Drive 25% Engagement Growth by 2027

NASCAR’s $7.7B media deal faces mounting pressure after a 23% playoff viewership drop. Analytics suggest multi-race championship formats could restore consistency and boost engagement 25% by 2027.
6 min read
09
Oct
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
7 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
28
Aug
Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Motorsports fans are fueling a premium boom: 47% say they’ll pay more for luxury experiences, far above the general U.S. rate of 28%. From F1’s Paddock Club to trackside suites, fan engagement is proving to be one of the strongest drivers of high-value hospitality spending in 2025.
6 min read
21
Aug
NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

Once hailed as NASCAR’s great equalizer, the Gen 7 car initially delivered unprecedented parity. But mid-2025 data shows a shift—fewer unique winners, rising dominance, and growing questions about whether competitive balance is slipping away.
6 min read