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Racing Industry

07
Oct
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
7 min read
02
Oct
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
7 min read
25
Sep
Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s €4.2B MotoGP acquisition signals a shift in U.S. motorsports economics. With 2B annual fan impressions and a $400M revenue target by 2027, MotoGP is set to follow Formula 1’s rapid expansion under Liberty’s strategy.
5 min read
23
Sep
Porsche’s 963 Dominates IMSA With 5 Straight Wins in 2025, Eyes Unified 2030 Convergence

Porsche’s 963 Dominates IMSA With 5 Straight Wins in 2025, Eyes Unified 2030 Convergence

Porsche’s 963 LMDh swept Daytona through Road America in 2025, securing five consecutive IMSA wins under converged GTP rules. The run underscores Porsche’s push toward unified regulations, with executives targeting a single platform by 2030.
5 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate

Stroll’s $68M Aston Martin Boost: Family vs Corporate

Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
11
Sep
Private Equity Eyes Supercars Championship in 15% Growth Push

Private Equity Eyes Supercars Championship in 15% Growth Push

Private equity is accelerating into motorsports, with valuations climbing 15% annually across PE-backed teams. Australia’s Supercars Championship is emerging as a prime target, combining regional dominance with scalable global potential.
5 min read
09
Sep
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
26
Aug
IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA’s social media engagement skyrocketed 160% year-over-year in early 2025, revealing how viral, high-impact posts now outperform traditional volume-driven strategies. The data points to a shifting motorsports playbook where quality and shareability matter more than sheer output.
7 min read