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Racing Industry

26
Aug
IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends

IMSA’s social media engagement skyrocketed 160% year-over-year in early 2025, revealing how viral, high-impact posts now outperform traditional volume-driven strategies. The data points to a shifting motorsports playbook where quality and shareability matter more than sheer output.
7 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read
12
Aug
Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing

Fox’s $135M stake in IndyCar is more than a cash infusion—it’s a broadcast-backed bet on long-term fan growth. Viewership is up 31%, and the media model is shifting. Here’s why this deal could reshape open-wheel racing in the U.S.
6 min read
07
Aug
The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

Mid-tier SRO teams are scaling up in 2025, with two-car entries jumping 25%. This signals a strategic shift as budget-conscious teams chase visibility and ROI.
5 min read
14
Jul
I Started a Company to Fix a Blind Spot in Racing

I Started a Company to Fix a Blind Spot in Racing

I started Vantage. Motorsports Event Analytics to fix a blind spot in racing. In this industry, some teams have entire
4 min read