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Formula 1

13
Nov
Audi’s $11B Motorsports Boom: How the Sauber Buyout Fuels 25% Supply Chain Efficiency by 2029

Audi’s $11B Motorsports Boom: How the Sauber Buyout Fuels 25% Supply Chain Efficiency by 2029

Audi’s full buyout of Sauber Motorsport in 2025 signals a new Formula 1 era — leveraging shared data systems and logistics analytics to drive 25% supply chain gains by 2029.
7 min read
04
Nov
Kyalami Grand Prix Circuit

Africa’s F1 Grand Prix Bids: $3B Race to Bring Formula 1 Back by 2027

Rwanda, Morocco, South Africa, and Nigeria lead $3B-plus Grand Prix bids aiming to return Formula 1 to Africa by 2027 — redefining global motorsport expansion through data, tourism, and investment strategy.
6 min read
21
Oct
Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Formula 1’s new $140 million-per-year deal with Apple, starting in 2026, boosts US broadcast revenue by 55% — marking the sport’s bold shift toward digital-first streaming dominance.
6 min read
30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate

Stroll’s $68M Aston Martin Boost: Family vs Corporate

Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
28
Aug
Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Climbing the Luxury Ladder: Motorsports Hospitality Tiers Drive 47% Higher Premium Spending Among Engaged Fans

Motorsports fans are fueling a premium boom: 47% say they’ll pay more for luxury experiences, far above the general U.S. rate of 28%. From F1’s Paddock Club to trackside suites, fan engagement is proving to be one of the strongest drivers of high-value hospitality spending in 2025.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read
05
Aug
Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech brands aren’t just entering Formula 1—they’re reshaping it. With $500M in investment and Revolut taking title rights at Audi F1, 2025 signals a power shift in how sponsorship value is built, measured, and monetized on the grid.
6 min read