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Formula 1

19
Feb
Alpine Ends WEC Hypercar Program to Prioritize F1 Restructuring

Alpine Ends WEC Hypercar Program to Prioritize F1 Restructuring

Alpine will withdraw from the FIA WEC Hypercar category after 2026, reallocating resources to strengthen its struggling Formula 1 program. The move includes closing its Viry-Châtillon facility as part of a broader restructuring strategy.
5 min read
20
Jan
Offseason Undercurrents: 10 Key Developments You Might Have Missed in Motorsports

Offseason Undercurrents: 10 Key Developments You Might Have Missed in Motorsports

The 2025–26 motorsports offseason delivered more than headline announcements. Across F1, WEC, IMSA, NASCAR, IndyCar, rally, and GT racing, quieter regulatory, financial, and competitive shifts are already reshaping how teams, series, and manufacturers approach the 2026 season.
10 min read
18
Dec
Lando Norris Wins 2025 F1 Title by 2 Points Over Verstappen as Formula 1 Revenue Hits $4B Record

Lando Norris Wins 2025 F1 Title by 2 Points Over Verstappen as Formula 1 Revenue Hits $4B Record

Lando Norris claimed the 2025 Formula 1 World Championship by just two points over Max Verstappen, securing McLaren’s first title since 2008. The narrow finish capped a season of record $4B revenue growth, strategic innovation, and intense three-way competition with Oscar Piastri.
6 min read
04
Dec
F1’s 2025 Title Fight Explodes as $152M Fan Prediction Markets Surge Ahead of Abu Dhabi Decider

F1’s 2025 Title Fight Explodes as $152M Fan Prediction Markets Surge Ahead of Abu Dhabi Decider

F1’s 2025 three-way title showdown has ignited $152M in fan-driven prediction markets, as decentralized platforms reshape engagement and revenue models heading into the Abu Dhabi decider.
5 min read
13
Nov
Audi’s $11B Motorsports Boom: How the Sauber Buyout Fuels 25% Supply Chain Efficiency by 2029

Audi’s $11B Motorsports Boom: How the Sauber Buyout Fuels 25% Supply Chain Efficiency by 2029

Audi’s full buyout of Sauber Motorsport in 2025 signals a new Formula 1 era — leveraging shared data systems and logistics analytics to drive 25% supply chain gains by 2029.
7 min read
04
Nov
Kyalami Grand Prix Circuit

Africa’s F1 Grand Prix Bids: $3B Race to Bring Formula 1 Back by 2027

Rwanda, Morocco, South Africa, and Nigeria lead $3B-plus Grand Prix bids aiming to return Formula 1 to Africa by 2027 — redefining global motorsport expansion through data, tourism, and investment strategy.
6 min read
21
Oct
Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Formula 1’s new $140 million-per-year deal with Apple, starting in 2026, boosts US broadcast revenue by 55% — marking the sport’s bold shift toward digital-first streaming dominance.
6 min read
30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate

Stroll’s $68M Aston Martin Boost: Family vs Corporate

Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read