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Motorsports Business

30
Sep
Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto Fuels 26% of F1 Sponsorship Deals in 2025

Crypto sponsors now make up over a quarter of new Formula 1 deals in 2025, injecting capital and blockchain tech that are redefining motorsports economics and fan engagement.
8 min read
18
Sep
Stroll’s $68M Aston Martin Boost: Family vs Corporate

Stroll’s $68M Aston Martin Boost: Family vs Corporate

Aston Martin landed $68M from Lawrence Stroll’s Yew Tree Consortium in March 2025, part of a $162M raise. The move boosts family control in Formula 1 funding battles against rising corporate influence.
5 min read
11
Sep
Private Equity Eyes Supercars Championship in 15% Growth Push

Private Equity Eyes Supercars Championship in 15% Growth Push

Private equity is accelerating into motorsports, with valuations climbing 15% annually across PE-backed teams. Australia’s Supercars Championship is emerging as a prime target, combining regional dominance with scalable global potential.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read
14
Aug
Value-Aligned Sponsorships: How Non-Profits Like YoungLife Reach New Fan Demographics

Value-Aligned Sponsorships: How Non-Profits Like YoungLife Reach New Fan Demographics

Faith-based non-profits like YoungLife are reshaping motorsports sponsorship by reaching youth and value-driven fans that traditional brands often miss.
7 min read
07
Aug
The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

The Rise of Two-Car Teams in SRO: Mid-Tier Entries Surge 25% in 2025

Mid-tier SRO teams are scaling up in 2025, with two-car entries jumping 25%. This signals a strategic shift as budget-conscious teams chase visibility and ROI.
5 min read
05
Aug
Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech brands aren’t just entering Formula 1—they’re reshaping it. With $500M in investment and Revolut taking title rights at Audi F1, 2025 signals a power shift in how sponsorship value is built, measured, and monetized on the grid.
6 min read
31
Jul
Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole-Sitters

Mid-pack SRO cars were shown on screen 18% longer than pole sitters at Sonoma 2024. This article unpacks how sponsor ROI hides in plain sight.
6 min read