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Motorsports Business

31
Jul
Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole Sitters

Sponsorship Shadow Game: Why Mid-Pack SRO Cars Deliver More Value Than Pole Sitters

Mid-pack SRO cars were shown on screen 18% longer than pole sitters at Sonoma 2024. This article unpacks how sponsor ROI hides in plain sight.
5 min read
14
Jul
The Hidden Loyalty Edge: How IMSA Fans Out-Engage F1 Followers on Social Media Despite Smaller Crowds

The Hidden Loyalty Edge: How IMSA Fans Out-Engage F1 Followers on Social Media Despite Smaller Crowds

What if the underdog in motorsports is actually winning the fan loyalty race, not with roaring crowds but with unbreakable
6 min read
14
Jul
I Started a Company to Fix a Blind Spot in Racing.

I Started a Company to Fix a Blind Spot in Racing.

I started Vantage. Motorsports Event Analytics to fix a blind spot in racing. In this industry, some teams have entire
2 min read