Sign in Subscribe

Racing Industry

04
Nov
Kyalami Grand Prix Circuit

Africa’s F1 Grand Prix Bids: $3B Race to Bring Formula 1 Back by 2027

Rwanda, Morocco, South Africa, and Nigeria lead $3B-plus Grand Prix bids aiming to return Formula 1 to Africa by 2027 — redefining global motorsport expansion through data, tourism, and investment strategy.
6 min read
30
Oct
Formula 2’s $250M Ecosystem: How Data-Driven Talent Scouting Is Powering 100% Growth by 2033

Formula 2’s $250M Ecosystem: How Data-Driven Talent Scouting Is Powering 100% Growth by 2033

Formula 2’s $250M market underscores how data analytics is transforming driver development, sponsorship ROI, and motorsport investment models through 2033.
6 min read
28
Oct
Alpine’s IMSA Delay: How 25% U.S. Tariffs Are Rewriting Foreign Automaker Strategies in 2025

Alpine’s IMSA Delay: How 25% U.S. Tariffs Are Rewriting Foreign Automaker Strategies in 2025

Alpine’s postponed 2025 IMSA GTP entry highlights how 25% U.S. tariffs are forcing global automakers to rethink motorsport and market expansion strategies amid shifting economic conditions.
5 min read
21
Oct
Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Formula 1’s new $140 million-per-year deal with Apple, starting in 2026, boosts US broadcast revenue by 55% — marking the sport’s bold shift toward digital-first streaming dominance.
6 min read
16
Oct
IndyCar’s $7M Driver Deals Show Power of Personal Branding

IndyCar’s $7M Driver Deals Show Power of Personal Branding

Colton Herta’s $7M contract and 2026 F1 move highlight how personal branding drives IndyCar’s evolving economics. As athletes turn influence into leverage, branded drivers attract bigger deals, higher sponsor value, and reshape motorsport’s transfer market.
5 min read
09
Oct
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
7 min read
07
Oct
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
7 min read
02
Oct
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth

Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
7 min read
25
Sep
Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s $4.5B MotoGP Takeover Puts $400M U.S. Market in Play by 2027

Liberty Media’s €4.2B MotoGP acquisition signals a shift in U.S. motorsports economics. With 2B annual fan impressions and a $400M revenue target by 2027, MotoGP is set to follow Formula 1’s rapid expansion under Liberty’s strategy.
5 min read
23
Sep
Porsche’s 963 Dominates IMSA With 5 Straight Wins in 2025, Eyes Unified 2030 Convergence

Porsche’s 963 Dominates IMSA With 5 Straight Wins in 2025, Eyes Unified 2030 Convergence

Porsche’s 963 LMDh swept Daytona through Road America in 2025, securing five consecutive IMSA wins under converged GTP rules. The run underscores Porsche’s push toward unified regulations, with executives targeting a single platform by 2030.
5 min read