Private Equity Eyes Supercars Championship in 15% Growth Push
Private equity is accelerating into motorsports, with valuations climbing 15% annually across PE-backed teams. Australia’s Supercars Championship is emerging as a prime target, combining regional dominance with scalable global potential.
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025
While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns.
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds
NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
IMSA's 160% Engagement Surge: Why Virality Trumps Volume in 2025 Motorsports Social Trends
IMSA’s social media engagement skyrocketed 160% year-over-year in early 2025, revealing how viral, high-impact posts now outperform traditional volume-driven strategies. The data points to a shifting motorsports playbook where quality and shareability matter more than sheer output.
Fox's $135M IndyCar Stake Ignites 31% Viewership Boom: A Game-Changer for U.S. Open-Wheel Racing
Fox’s $135M stake in IndyCar is more than a cash infusion—it’s a broadcast-backed bet on long-term fan growth. Viewership is up 31%, and the media model is shifting. Here’s why this deal could reshape open-wheel racing in the U.S.
