Alpine’s IMSA Delay: How 25% U.S. Tariffs Are Rewriting Foreign Automaker Strategies in 2025
Alpine’s postponed 2025 IMSA GTP entry highlights how 25% U.S. tariffs are forcing global automakers to rethink motorsport and market expansion strategies amid shifting economic conditions.
Bathurst 1000 2025 Shatters Viewership Records: 5.5 Million Tune In for Motorsport’s Wildest Show
A rain-soaked Mount Panorama, seven safety cars, and a last-lap comeback fueled the biggest Bathurst audience in history — with 5.5 million viewers proving Australia’s love for motorsport is stronger than ever.
IndyCar’s $7M Driver Deals Show Power of Personal Branding
Colton Herta’s $7M contract and 2026 F1 move highlight how personal branding drives IndyCar’s evolving economics. As athletes turn influence into leverage, branded drivers attract bigger deals, higher sponsor value, and reshape motorsport’s transfer market.
Porsche’s WEC Exit Sparks $98.7M IMSA Shift After 67% Profit Drop
Porsche’s 67% profit decline and WEC exit mark a major endurance racing pivot. Redirecting $98.7M to IMSA signals a strategic move toward cost-efficient markets as global pressures reshape motorsports economics.
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition
Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory
Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
IMSA's Porsche Carrera Cup: How Amateurs Fuel Growth
Amateur racers now make up over half the Porsche Carrera Cup North America grid, proving how tiered class structures are reshaping revenue and redefining IMSA’s entry-level motorsports model.
