News

02
Dec
IndyCar Delays New Chassis to 2028: $25–30M Overhaul Costs Drive Postponement Amid Rising Budgets

IndyCar Delays New Chassis to 2028: $25–30M Overhaul Costs Drive Postponement Amid Rising Budgets

IndyCar has delayed its next-gen chassis and engine package to 2028 due to incomplete regulations and rising $25–30M development costs. The postponement allows added testing time while easing economic pressures on teams and manufacturers.
5 min read
25
Nov
NASCAR Teams Lost $2.2M Per Car in 2024: Lawsuit Data Exposes Deep Financial Strain

NASCAR Teams Lost $2.2M Per Car in 2024: Lawsuit Data Exposes Deep Financial Strain

Court filings from the 2025 NASCAR antitrust lawsuit reveal teams lost an average of $2.2M per car in 2024, exposing structural cost issues and profit disparities amid escalating Next Gen era expenses.
8 min read
21
Oct
Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Apple’s $140M F1 Deal Redefines US Broadcast Landscape: Streaming Takes the Pole

Formula 1’s new $140 million-per-year deal with Apple, starting in 2026, boosts US broadcast revenue by 55% — marking the sport’s bold shift toward digital-first streaming dominance.
6 min read
09
Oct
Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear Extends $25M NASCAR Deal With 64% Fan Recognition

Goodyear’s $25M annual NASCAR sponsorship extends through 2027, marking 71 years of partnership. With 64% fan recognition, the deal highlights how legacy collaborations drive long-term value in motorsports.
7 min read
07
Oct
Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford’s $100M Hypercar Program Targets 2027 WEC Endurance Glory

Ford returns to Le Mans in 2027 with a $100M Hypercar program, partnering with ORECA and Red Bull Powertrains. The move highlights OEMs’ growing investment in endurance racing as competition heats up in FIA WEC.
7 min read
02
Sep
NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR Charters Hit $40M as 2025 Lawsuit Unfolds

NASCAR’s 2025 lawsuit has exposed deep rifts over revenue sharing, with team charters now valued at $40M each. As disputes escalate, the future of team finances and investor confidence hangs in the balance.
6 min read
21
Aug
NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

NASCAR's Gen 7 Era: Has True Parity Evaporated Amid Rising Dominance?

Once hailed as NASCAR’s great equalizer, the Gen 7 car initially delivered unprecedented parity. But mid-2025 data shows a shift—fewer unique winners, rising dominance, and growing questions about whether competitive balance is slipping away.
6 min read
05
Aug
Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech's Surging Influence: How $500M+ in F1 Sponsorships Signals a Digital Overhaul

Fintech brands aren’t just entering Formula 1—they’re reshaping it. With $500M in investment and Revolut taking title rights at Audi F1, 2025 signals a power shift in how sponsorship value is built, measured, and monetized on the grid.
6 min read