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Event Strategy

09
Dec
Supercars’ New 2025 Finals Format Sparks 17% Viewership Surge—and Major Championship Controversy

Supercars’ New 2025 Finals Format Sparks 17% Viewership Surge—and Major Championship Controversy

Supercars’ new 2025 finals format delivered a 17% viewership increase but triggered fierce debate after a controversial title decider in Adelaide. Early analytics show how playoff-style structures reshape fan engagement, sporting integrity, and business outcomes.
6 min read
18
Nov
WEC Season In Review: $450M Budget Surge Boosts 25% Cost Efficiency by 2027

WEC Season In Review: $450M Budget Surge Boosts 25% Cost Efficiency by 2027

The 2025 WEC season saw a $450M rise in team budgets as Hypercar and LMGT3 grids expanded. Data analytics reveal how cost escalations are reshaping resource efficiency, parity, and financial sustainability through 2027.
8 min read
06
Nov
IMSA’s 3M Fan Ecosystem: How 70% TV Growth Fuels Michelin Innovation Through 2035

IMSA’s 3M Fan Ecosystem: How 70% TV Growth Fuels Michelin Innovation Through 2035

IMSA surpasses 3M followers as Michelin extends its partnership through 2035. With 70% TV growth and data-driven fan engagement, endurance racing accelerates innovation and sustainability across platforms.
5 min read
04
Nov
Kyalami Grand Prix Circuit

Africa’s F1 Grand Prix Bids: $3B Race to Bring Formula 1 Back by 2027

Rwanda, Morocco, South Africa, and Nigeria lead $3B-plus Grand Prix bids aiming to return Formula 1 to Africa by 2027 — redefining global motorsport expansion through data, tourism, and investment strategy.
6 min read
09
Sep
Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

Smaller Motorsports Series Defy Viewership Slumps with Record Attendance in 2025

While NASCAR’s TV viewership slumps to historic lows in 2025, smaller series like IMSA, SCCA, and SRO are breaking attendance records. By focusing on fan experience and targeted innovations, these series are defying industry downturns.
5 min read
04
Sep
F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

F1's U.S. Surge: 17% Growth Signals Billion-Dollar Opportunity

Formula 1’s U.S. audience grew 17% in 2025, signaling one of the sport’s most lucrative markets. This surge highlights billion-dollar sponsorship and media opportunities, reshaping the growth strategy of motorsports in America.
6 min read
19
Aug
Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

Why F1 Buyers Spent Over $2,400 Each in Vegas—Even as Occupancy Collapses 6.5%

F1’s Las Vegas Grand Prix drew big spenders in 2024, with visitors shelling out over $2,400 each on non-race expenses—nearly double the average tourist spend. Yet, hotel occupancy in the city fell 6.5% in 2025, revealing a unique contrast between motorsports demand and broader tourism trends.
5 min read